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AI Insights · Timothy · April 2021

Q1 2021 Roundup: Top Merge Games' Performance in Europe on Android

Explore the performance trends of the top merge games on the Android platform in Europe for the first quarter of 2021. Sensor Tower provides detailed insights into downloads, revenue, and active users.

Q1 2021 Roundup: Top Merge Games' Performance in Europe on Android

The first quarter of 2021 has shown some interesting trends for the top merge games on Android in Europe. Let's delve into the numbers, provided by Sensor Tower, to see how these games have fared.

Zynga's Merge Dragons! saw a fluctuating trend in revenue, peaking at nearly $410K in the last week of December and dipping to around $289K in late March. The game's downloads started at about 76K in late December, reaching a high of 80K in the first week of January, but witnessed a downward trend, finishing at approximately 52K by the end of March. Weekly active users also decreased from 1.2M in the final week of December to 1.17M by the end of March.

EverMerge: Match 3 Puzzle Game by Big Fish Games experienced a steady climb in revenue, starting at around $268K and rising to $332K by the end of March. The game's downloads saw a peak at 76K in early February, followed by a decline to about 42K at the quarter's end. Weekly active users grew from 216K to 261K over the same period.

For Merge Magic!, another title from Zynga, revenue saw a spike in early February at $146K, but generally trended downwards to around $85K by the end of March. Downloads saw a high of nearly 39K in early February, with a slight decrease to approximately 25K by March end. The game's active users showed a slight decrease from 432K to 460K over the quarter.

Metacore Games Oy's Merge Mansion showed a positive trend in revenue, starting at $51K and reaching over $101K by the end of March. Downloads peaked at about 51K in late March, with weekly active users showing significant growth from 99K to 269K during the quarter.

Lastly, Mergical-Fun Match Island Game by BETTA GAMES had its revenue peak at around $54K in early March, with a general upward trend from $46K at the end of December. Downloads, however, saw a decline from 27K to 7K, and active users decreased from 125K to 83K during the first quarter.

The data from Sensor Tower provides a snapshot of the merge game genre's performance on the Android platform in Europe during Q1 2021. For more detailed insights and analysis, Sensor Tower's platform is the go-to resource.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021